The Blazer got its debut in the late '60s as a reliable cross between an SUV and a truck that will get almost any job done, and that cared little for looks or unnecessary comforts. The vehicle was available for over 3 decades until it got pulled out in 2002 because of a significant drop in sales over the past years. Early in 2019, however, Chevrolet is planning to reintroduce it in their line-up, and they surprised everyone by giving the model a complete make-over that not only got it up-to-date in terms of technology but it completely shifted its image and target audience. If the old were the kind of car a bank robber would pull up in, or a handyman in a remote part of Alaska would proudly own, the new Blazer looks like its completely city-bound. By the way it looks, and by the way its interior feels like, Chevrolet is planning to target the Millennials with this make-over and let us tell you why.
The exterior looks like a Camaro on steroids, the muscle-car being the inspiration behind the SUV’s design. Sharp, aggressive and sporty lines define the new Blazer with dual exhaust outlets to further highlight the sporty look. There's a futuristic vibe to the exterior as well, and it's given mostly by the car's seemingly floating roof due to the blackout trim. All in all, the new Blazer will not go unnoticed on the road, and it would look entirely out of place on a farm, the ideal scenery for the old model.
Once you step inside the SUV, the Camaro influences are even more present. If the exterior didn’t convince you of the new path the model is set upon, the inside sure will. Top quality materials as far as the eye can see and a long list of premium standard features out of which I’d like to point out the 8-inch touchscreen for infotainment, equipped with both Android Auto and Apple CarPlay, the wireless smartphone charging system or the 6 USB ports. To this, a huge list of available upgrades can be added that get the car from a premium SUV closer to a luxury model. Things like panoramic twin-pane glass roof, electronic locking glovebox, 21-inch tires or high-tech safety features like forward collision warning, to pedestrian detection, automatic emergency braking, lane-keep assist can be added to your Blazer model. Another great available upgrade is the Teen Driver Pack which allows you to set exact driving parameters that encourage safe-driving and will give out a report after each drive that contains data like top speed reached, distance covered, the number of over speed warnings or the number of forward collision alerts and braking.
Inside the car is roomy and the official figure for cargo space behind the front two seats stands at 64,2 cubic feet. Now, there is one thing that might link the new model with the old one, and that is available engine power. The standard powertrain is a 2.5-liter inline-4 engine that is capable of putting out 193 horsepower and 188 ft-lbs of torque. You can upgrade that though to a mighty 3.6-liter V-6 that will get you 305 horsepower, and 269 ft-lbs of torque and Chevrolet guarantees that the V-6 will be capable of a towing power of 4500 pounds. Both options are paired with a nimble nine-speed automatic.
Where things differ again from the past version is that the new one comes with forward-drive as a standard option, but two all-wheel-drive systems are available for upgrade. It would be wise to go for one of the all-wheel-drive upgrades since both can be set to work only as front-drive as well to help with fuel economy. That way you’ll get the best out of both worlds depending on your daily requirements.
The Blazer is supposed to fit right between the huge Traverse and the compact Equinox in Chevrolet’s SUV line-up and take a little bit of each model’s strength, but it’s leaning heavier towards the Equinox. It’s a car that is supposed to make a statement and appeal to the hip, young crowd.
As much appeal as bringing a retro model back to life has, it wouldn’t have been a solid business move as I have a hard time believing many people would have actually bought it. Chevrolet made the right choice by dusting off one of its most durable model-names and placing it on a brand new designed automobile. This way the brand gets to capitalize on the Balzer’s legacy and gets to introduce a superb-looking crossover SUV in a market segment where competition is rife. As for the buyers, they get to feel a sense of pride that stems from both past and present as they’ll get to own a piece of history from the famous Detroit’s car industry dominance era and the best modern-day car culture has to offer. Blazer is set to be a versatile SUV which can service a huge owner-pool that will include anything from your hip soccer mom to a young successful CEO.